'We ain't making more cuts unless China tells the world what their cuts are going to be' [Not his exact words of course!]Friday, 18 December 2009
Obama's Copenhagen Speech
'We ain't making more cuts unless China tells the world what their cuts are going to be' [Not his exact words of course!]Tuesday, 8 December 2009
Sell the Sizzle
That speech in total is around 15 minutes long, during it he highlighted the oppression black people in America had and were suffering. But, it is one of the most famous speeches ever because of four little words and how those words made people feel. ‘I have a dream’
In 1963, when that speech was made, America was on the cusp of great change. ‘I have a dream’ provided a persuasive impetus. The speech is memorable because it is so full of HOPE and EXCITEMENT.
Messages of hope are far to infrequent in Environmental Education. This is especially true in the mainstream media.
Most messages are ones of fear, controversy and blame. Sensationalism sells.
Climate change, for example, is often described as awesome, terrible, immense and beyond human control. It has been dubbed by some as ‘Climate Porn’ (Ereaut and Signit, 2006)
‘Sustainability’ is about doing these five things in socially and environmentally responsible ways.
For this we need two things:
- Understanding of how we can and why we need to live sustainably.
- Opportunities and inspiration to lead a fulfilling and varied life.
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I'm really impressed with the Futerra guide. As it says at the end what we need now are lots of positive visions of the future. It is what we're trying to do with Global Footsteps.