Monday 15 November 2010

Stripping the Natural World

You might have noticed these Artemis billboards about the place. It reads: 'If PROFITS are scarce in one territory.... ... our Strategic Assets Funds hunter is free to cross into another.'


'Strip an ecosystem of all of its resources then move on to the next one and mine that one dry too. All in the name of short term profits.'

Artemis are right; this is what happens thanks to deregulated free market economics. Until you run out of new territories
that is (look out Burma!), then what?

The metaphor of this imagery is all a bit too literal for me. The 'hunter' looks like he is living in some 1920s romance novel called 'Man tames Nature'. But, it is 2010 now and there is far far less Nature left for us to strip assets out of, this poster alludes that there is and that, for me, is irresponsible. Artemis seem to be forgetting that the economic system is a sub-system of a global ecological system, which ultimately it is dependent on. Unless we stop taking from nature and start living and learning from it, it'll disappear completely, we won't be able to grow any food if there isn't any soil! But, hey who cares, so long as I've made my millions before we're down to bare rocks and sand.

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